Posts Tagged ‘Advertiser’

More customers with outdoor media

Tuesday, August 4th, 2009

One of the necessary things all businesses will need is the ability to get more leads and more customers.Businesses without it will definitely fail.  So businesses are constantly trying to figure out how to get more leads.One of the ways that is quite obvious is with advertising.

In this piece, I am going to share a couple of ways to advertise that aren’t the usual way to advertise.Now of course it isn’t your typical type of advertising but it works very well.  Those ways are through mobile billboards and electronic billboards. Both these types of advertising fall into the category of outdoor media.  This is coming from a perspective I have gotten running my San Diego mobile billboards business.

A lot of people in general are going to be knowledgeable regarding what outdoor media is.  They are most familiar with billboards.But these ways of advertising are very effective because they can get your prospect’s attention and keep it.  That has been the case with my electronic billboards San Diego.  By not just being a static sign but a beautiful vibrant ad it grabs their attention.  It is a proven fact that it gets people’s attention.  That is why some cities ban it because driver’s get distracted by it.

Or if you use mobile billboards or what I use in my San Diego truck advertising business.Which is the use of trucks to be your mobile billboard.This captures your prospect’s attention because the advertisement is with them right in traffic.It is right there right in traffic with them.So a well designed full color ad will definitely capture your prospect’s attention.

As you can see both types of outdoor media are unconventional.But that is the reason why they do work is because they are different.With everybody’s attention span being so short you have to do things different.This is not what they typically see so it can get your ad seen and read.  And as a an advertiser, that is your ultimate goal.  This will accomplish more leads and more customers.

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Technorati Tags: Advertisement, Advertiser, advertising, Attention Span, electronic billboards, Grabs, leads, Mobile Billboard, mobile billboards, outdoor media, Perspective, San Diego, Traffic, truck advertising, Trucks, Typical Type, Ways Of Advertising

Mobile Billboards Advertising and it’s benefits

Saturday, July 4th, 2009

What are mobile billboards?Well I am sure most of you have an idea what a regular billboard is, well a mobile billboard is the same almost, except that it is moving.

You can find it in it’s various forms.  You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.

Why are people using this form of medium to get their message or brand across?  I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.

First off, let’s talk about it’s expenses.  Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With its rates being very cheap comparably if not better, there is something else that tilts it in it’s favor.Actual views, exposures, or impressions to the prospects.

Compared to the usual billboards out there, that a prospect could just pass it by without even looking.  But the way a mobile billboard displays it’s message, it is more effective.And the way it is able to do that is by being in the consumer’s face.You can’t just pass it by.It is stuck with you in traffic right at eye level

This is very powerful.A prospect who is caught in traffic with an advertisement staring at them in the face can’t be turned off.

That is one of the obstacles that TV and Radio face as traditional forms of advertising.With the invention of satellite radio and Tivo, a prospect could practically go without commercials.

So opting to go with mobile billboards gives the advertiser the ability to have their message read and impressed upon the consumer’s mind.

If you want to build brand recognition as a business, there aren’t too many better ways to display your ad than by showing it in beautiful color as a full color display ad.It speaks loudly for attention.And when your prospect doesn’t have anything else to do in traffic, you really don’t need to scream as loud as other forms of advertising.

With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business.More customers and more leads are going to come based on this form of advertising. 

You are guaranteed exposure.You are pretty much guaranteed to getting your message read and heard.What else could an advertiser want.

You can see that it is working by the sheer number of many more businesses using it to advertise.In 2004 by itself, there was more than $5.8 billion spent on this form of advertsing.  With all that money being spent, it must be working.

So for many businesses looking for more ways to find customers, this might just be what they are looking for.

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Technorati Tags: Advertisement, Advertiser, Brand Recognition, Commercials, Exposures, Eye Level, Impressions, Insights, Invention, Mobile Advertising, Mobile Billboard, mobile billboards, Moving, Obstacles, outdoor advertising, outdoor media, Prospects, Radio Face, San Diego Company, Satellite Radio, Tivo, truck advertising